About Us

Our Philosophy: Balanced, Purposeful Training

At Good Dog Co., we believe that great dogs are made through strong leadership, clear communication, and mutual respect. Our balanced training philosophy blends the best of positive reinforcement with clear structure and accountability. We tailor our approach to each dog’s unique temperament, genetic disposition, and behavioral history—because there is no one-size-fits-all when it comes to real, lasting change.

Most training programs fail because they ignore two critical components:

1. The dog’s natural instincts and learned behaviors
2. The owner’s ability to lead, reinforce, and continue the training

That’s why we not only train your dog—we coach you. Our goal is to equip dog owners with the leadership tools, mindset, and confidence needed to maintain lasting results and a peaceful, respectful relationship with their dog.

Meet the Founder:

Erik Rosado

Hi, I’m Erik, founder of Good Dog Co. My passion for dog training started with a deep love for dogs—but also from personal frustration. I spent thousands of dollars on training programs that promised transformation but delivered only temporary improvements. I realized that the core problem wasn’t the dog—it was the system.

These programs failed to consider each dog’s genetics, triggers, and history, and most importantly, they did nothing to prepare me to lead my dog once the trainer was gone.

That experience drove me to master a balanced training system that is realistic, sustainable, and owner-focused. I founded Good Dog Co. to help others avoid those same dead ends—and to show that with the right approach, any dog can become a well-behaved, happy companion.

Today, I help families transform their relationships with their dogs through compassionate structure, clear communication, and leadership with heart.